Website design impacts your plumbing business in multiple ways. First, it serves as a showcase of your business and helps instill trust in people who look up your company online. Secondly, it can help you rank higher for plumbing industry keywords by satisfying Google's algorithm which values user experience and responsive web design. Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page. Many free websites start out strong but quickly become outdated and way behind current and constantly changing technologies. Hiring an experienced web designer to create a professional, functional and user-friendly website for your business can give you a leg up on your competitors. A quality website is important for a business. ... When they search for something you offer or specifically for your business, you want to show up- and not just show up- but show up and look good. Looking good is important because your website is often your first impression you give potential customers. There are so many reasons a company needs a website. Make sure you understand exactly what the main purpose of your web site is. If the purpose is to build up your brand and provide basic information such as hours and location, then your website is going to be more of a brochure than anything else.